Quick Facts
- There are 1000 Victoria’
- s secret lingerie stores in the US
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The company runs 100 independent Victoria's Secret Beauty Stores in the US
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More than 400 million catalogues are sold by Victoria's secret every year
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Building its image with a conservative middle-class shopper in mind
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Victoria's Secret Angels are the brand's most visible models and spokeswomen
Expert summary
Victoria’s Secret is an American retailer of Women’s wear, lingerie and various beauty products. It is the largest brand in that field. It is part of Limited Brands which has sales touching $5 billion. Victoria’s Secret is famous for its fashion shows and catalogues. The catalogues and the fashion shows feature top fashion models. The company was started in 1977 in San Francisco by Roy Raymond. He opened his first store at Stanford Shopping Center and followed it up with three more stores. In 1982, Raymond sold the company to The Limited. By the early 1990s, Victoria’s Secret had become the largest American lingerie retailer with total business to the tune of one billion dollars.
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